Wednesday, November 14, 2007

Positives of Conglomeration

I'll try to get to the positives of a conglomerate first, because I am less about them. One advantage of conglomeration is consistency. Because a certain conglomerate owns a bunch of different companies, it is easier for them to control the quality of each media text that they own. Therefore if something like Viacom releases great programming for kids (this is purely hypothetical), then one could be fairly assured that if they decide to release programming for teens, that it would probably be quality also. The conglomerate probably wouldn't allow something to pass through its grasp that they detest. Also, if a certain company is under a conglomerate, like Miramax, which is a company who tends to make fairly artsy films, they are more likely to get publicity. If Miramax wasn't under Disney, there would be a very small chance that many of the films by Miramax would get as much publicity as they have. As a result of being owned by Disney, in the last few years, a lot of Miramax films have been nominated, and even won for Best Picture, one being Shakespeare In Love.
For the distributors that are under a conglomerate, they can be more assured that if their product is good, they will get exposure. If one were to look at a film put out by Miramax, or a film by some independent company, and both films are of equal quality, the independent one would probably just be played at various art houses around the states, and people in the Akron/Canton area would have to go to The Palace Theater, which just might play the film. Miramax, on the other hand, would have the pleasure of seeings its film played at Tinsletown, and a bunch of local Cinemark theaters that everyone has easy access to.

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